![]() Or maybe you’d like to try recording your own voice-overs instead of hiring a voice actor to do it. For instance, is someone on your team a talented writer? Maybe they can be in charge of writing the script for your video. Adopting a creative, DIY attitude can save you a lot of money when it comes to making a marketing video on a budget. Together, these tools help you and other people visualize your video and make any necessary changes before you start creating the actual video.Ī storyboard resembles a comic strip and helps you visualize your video before you create it. Your storyboard is a visual aid that lays out the action of your video, one frame at a time. Your script is a written summary of everything that happens in your video, like dialogue, voice-overs, scenes, action, and transitions. Next, nail down the specifics of your marketing video by writing a script and making a storyboard. Step one: decide on the purpose of your video Think about who your intended audience is, what you want them to do after watching your video, and how you’ll measure the success of your video. Every marketing video (even if you’re on a budget) needs a reason to exist, whether you’re trying to educate your audience on your service or you’d like to reach more people on social media. How to Develop a Video Marketing Strategy That Brings ResultsĪ good first step in the planning process is to decide on the purpose of your video. ![]() This will help you avoid wasting time and money on ideas that don’t pan out. By the time you start executing your ideas, you should have a clear idea of what the finished product will look like. Your video will come together most quickly and easily if you spend plenty of time on the planning stage. You might want to jump straight into recording or playing with animation tools – but don’t let your creative enthusiasm carry you away. These guidelines will help you save money where it makes sense, so you can spend more on the details that take your video to the next level. Whether your marketing video budget is $5 or $500, it’s smart to minimize or eliminate unnecessary costs wherever you can. Here’s what you need to know before you jump into video creation. In short, making a marketing video on a budget is completely within your grasp if you’re willing to get creative and invest a little time into the process. With the help of free or low-cost tools online, you can create your own animated video with varying levels of customization, even if you don’t have any prior knowledge of animation or video editing. And you aren’t limited to live-action videos anymore, either. This makes recording footage quicker and simpler than ever before. Cameras have improved a great deal – in fact, if you have a smartphone, there’s a video-quality camera sitting in your pocket right now. ![]() There are lots of reasons the costs of video creation have gone down. Low budget videos can look just as good as more expensive videos. And much of the time, low-budget videos can look just as good as more expensive videos. Sure, you can still rent expensive equipment and hire professionals to make your video, but that’s far from your only option anymore. Technology is making marketing videos on a budget easier and easier for the average person. In the past, this made marketing videos prohibitively expensive for businesses with smaller budgets. If a company wants to take the “traditional” route towards making a marketing video, they’ll need to find a scriptwriter, hire actors and camera crews, and then pay for professional video editing. Even today, it takes a lot of specialized knowledge and equipment to create certain types of marketing videos, especially when on a budget. The Problem with Traditional Video-Making TechniquesĬompared to other mediums like writing, video is tricky and time-intensive to produce. Ready to get started? Whether you’re looking to spend nothing but time on your video, or you’ve got a couple hundred dollars at your disposal, here’s how you can create great marketing videos that fit your budget. Over the years, video-making tools have become more and more accessible to the average marketer and small business owner, and now just about anybody can launch their own video marketing campaign.Īn inexpensive video doesn’t have to look like a budget option, either – plenty of cheap videos look as professional and polished as their more expensive counterparts. Creating a video can be an expensive proposition, but it doesn’t have to be.
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